PHP Sample (custom-shortcodes.php)

$output .= '<div class="entry ' . $post_status . '">';

if( !empty( $whitepaper_part ) )
     $output .= '<div class="whitepaper-part">Part ' . $whitepaper_part . '</div>';

$output .= '<header class="entry-header"><h2 class="entry-title" itemprop="headline">';

if( $post_status == 'publish' )
    $output .= '<a class="entry-title-link" rel="bookmark" href="'. get_the_permalink( $id ) . '">' . get_post( $id )->post_title . '</a>';
else
    $output .= get_post( $id )->post_title;

$output .= '</h2></header>';
$output .= '<div class="entry-content" itemprop="text">';

if( $post_status == 'publish' )
    $output .= '<a class="entry-image-link" href="'. get_the_permalink( $id ) . '" aria-hidden="true" tabindex="-1">';
$output .= '<img src="' . $fivetwelve_designlab_feature_url . '" />';

if( $post_status == 'publish' )
    $output .= '</a>';

$output .= '<p>';

if( $post_status == 'publish' )
    $output .= '<a class="more-link" href="'. get_the_permalink( $id ) . '">Read More</a>';
elseif( $post_status == 'future' )
    $output .= '<span class="coming-soon"><small>Available</small><br />' . get_the_date( 'F j, Y', $id ) . '</span>';
else
    $output .= '<span class="coming-soon">Coming soon!</span>';

$output .= '</p></div></div>';