Is your website more than five years old? That’s an eternity in cyberspace.
More likely than not, you’re falling behind on design trends, which may seem like a trifling thing. But consider: Relative to the bulk of websites out there—the ones whose design has been updated recently—your website may scream “old” to visitors. Or worse—it could say you don’t really know what you’re doing. If your site looks old and dated, visitors may leave.
If a prospect comes upon your website and isn’t immediately grabbed by something visually—you’ve lost them. They’re gone—possibly never to return. The design of your website needs to take hold of site visitors’ eyeballs and encourage them to dig deeper.
What makes for a “grabbing” website design? Well, that’s not an easy question to answer as it’s such a subjective experience for site visitors. However, it’s good to consider the following:
- Color Palette
- White Space
- Hero Images