What is this going to cost me?
My labor rate is $80/hour, billed in 15-minute increments. Due to my scheduling situation (see below) any work that absolutely must be completed within 72-hours of initial notification will be billed at $120/hour, and work that needs to be completed within 24-hours will be billed at $160/hour.
Website design and development packages start at $2,400. This price includes an initial meeting between you and me, a design phase followed by a revision phase, code development, and site setup. Additional functionality and features needed (discussed during our initial meeting) may increase this price.
What do you mean by “scheduling situation?”
My wife and I both maintain professional careers. As a pediatric nurse, she works two or three 12-hour-days a week. Due to the nature of my career, I have made the extremely rewarding decision to be a stay-at-home dad to our two children on those days.
As a result, I maintain a tight schedule with my clients to ensure work gets completed in a timely fashion. Larger projects and deadlines are often scheduled weeks in advance, and there are allotted time slots each week for general website maintenance and piecemeal work. Last-minute work can unfortunately be disruptive to this schedule, which is the reason for the “rush labor rates” mentioned above.
This is not to say I am unavailable or inaccessible! I merely try to treat all clients with equal availability and schedule work on a first-come, first-serve basis. For smaller work, there is usually a good chance it will be completed well-within 72 hours. But there is also a chance it will have to wait until the following week. Customers who absolutely need something done on a shorter deadline can get moved up in the schedule, and they will be made aware of the associated rush fees before work is started.
Do you provide other web-related services?
At this time, no. My focus and specialty since 2012 has been website design and development. I’m happy to offer some thoughts and advice on topics such as SEO, marketing, advertising, social media, etc., but would not feel comfortable billing for those services as I do not have a great deal of experience with them. If you are interested in on-going marketing efforts, you might consider starting a conversation with my friends (and former co-workers) at MarketSpark.
Why not use a website builder service like Wix or SquareSpace?
Website builders are amazing tools and can be a great asset for individuals and small businesses. If you can give one a test drive at little to no cost, I wouldn’t try and talk you out of it. Please keep in mind however that these companies are experts at advertising the idea that anyone can create an amazing and beautiful website. Their templates can get you pretty far, but if you don’t have a good sense for design and “flow” when it comes to websites, there is a good chance you won’t be satisfied with the end result and you’ll be looking for a web developer to turn your ideas into a reality.
What other services do you provide?
In addition to website design and development, I have experience with other design work such as emailers, print ads and things of that nature. I also have experience with video production (specifically video editing). Depending on your needs, I may be able to help.
How long have you been using WordPress?
My first exposure to WordPress was somewhere around the summer of 2007. At the time, WordPress was still considered a blogging platform and hadn’t reached anywhere near the level of exposure it has reached today. I have been working with WordPress ever since, very heavily so since 2012.
How long have you been using the Genesis framework?
Before the creation of StudioPress, I was aware of Brian Gardner and the WordPress themes he was creating under the name Revolution Themes. I jumped on the Genesis bandwagon very early in the game, and I have been using it exclusively since late 2012. To date, I’ve built over a hundred websites on the Genesis framework. I love both the security and flexibility it provides, in addition to the helpful community surrounding it.
Who is 5.12 Design Lab?
5.12 Design Lab (pronounced “five twelve”) is owned and operated by me, Derek Rippe. After graduating college in 2006, I spent nearly 10 years working full-time for a marketing and advertising firm a in Leesburg, VA. I also spent a couple of years running MediaCairn Design Studio, a side-venture where I created and supported free child themes for the Genesis framework. In January 2018 I started 5.12 Design Lab.
How do we get started?
Drop me a line and we’ll set up a meeting. If you’re local to the Seattle/Tacoma area, we can meet in person. If you live elsewhere, we can chat over the phone or email. We’ll talk a bit about your business and what you want from a website, then brainstorm ideas together on what your new website can and will do for you.