I get it. You felt you should have a website for your small business, so, being an enterprising small business owner, you made it happen, like you do with everything—soup to nuts.
You might have built it yourself—or had your brother-in-law do it. Or maybe you paid a web developer four figures to make it happen. However it came to be, it doesn’t seem to be really… working. But how do you know?
In this first installment of a new six part series, we’ll look at four questions you can ask yourself about your website that will help point you in the right direction:
After reading this series, you’ll hopefully have a clearer sense of why your website isn’t bringing you the results you want—and some ideas about what to do next.
When was the look of your website last updated?
People judge books (and websites) by their covers. If your website looks old and doesn’t jive with your overall branding, it may be time to dress up the elephant in the room.
Are you using content marketing on your site?
Writing “posts” is at the core functionality of WordPress. If you aren’t creating content, try starting. The more engaging content you create, the more engagement you’ll see.
Are you maintaining your website?
Disclaimer: Updating WordPress websites is easy. There are even tools available to automate the process. Make sure it’s happening, somehow. Same goes for backups.
Is your website scannable?
Make sure your website has speed bumps at key points. If your website visitors want more information, they’ll slow down and read.
In Part 2 of the WordPress Websites for Small Business series, we’ll be looking at website design standards and considerations, why your target audience should influence your design, and how your design can impact the experience your customers have.