This is the most important phase of the entire process. A clear understanding of the direction and goals creates a solid foundation that sets the project up for success.
What do you need your customers to know when they first visit your website? The answer to this question is the driving force behind everything moving forward. Determining what primary and secondary action(s) your customers need to initially take when they come to your website, then making it simple and clear for your customers to take that action, sets your website up for success. Before any project begins, we’ll have an in-depth discussion about the desired needs and expected goals for your new website.
Your website should be intuitive for customers to find the information they need. It should also reflect your existing branding, serving to solidify your business as a trusted and valuable resource.
During the design phase, we’ll figure out what customers will see when they visit your website, and figure out how we’re going to guide them to the information they need. Keeping in line with any existing branding you have is extremely important, as we want your customers to have a seamless transition between any other materials you have or plan to create. A consistency in branding along with clear user action is important for establishing a high level of professionalism in your industry.
Your website needs to work for you, not against you. Our goals during development are to create a website that not only adheres to coding standards, but is easy for you to use and update.
We utilize WordPress for every website we build. While there are thousands of different ways to build on WordPress, our goal is to make the end result as simple as possible for you to manage on your own (if you so choose). Instead of using complicated, confusing visual builders and an army of third-party plugins, we make every attempt to use the tools that already exist within WordPress along with custom development to make those tools work to your needs. This simplifies many processes and makes maintaining these systems much easier (not to mention, more secure). We want you to feel comfortable with your website, not afraid of it.
The performance of your website hinges on the quality of your hosting company. We recommend and utilize Pressable for all of our WordPress hosting needs.
Where your website is hosted matters more than you can imagine. It’s going to dictate aspects such as speed, security and support. “You get what you pay for” applies here. We manage an Agency Account with Pressable, which allows us to offer some of the best WordPress hosting available at a price below industry average.
After your website is complete, it needs to be maintained. We ensure your website stays up-to-date, and support you with any future questions or needs you may have.
Like most aspects of your business, your website will require a certain level of maintenance and upkeep to ensure it’s security and performance. Ideally, you’ll be needing to make changes to your website as the business grows. We know you’re busy running your business, so we’re happy to manage the ongoing maintenance your site needs. Updating WordPress and plugins is the single-most important action in making sure your website is fast and safe. What happens if your website appears to be having a problem? Call us, and we’ll fix it. And if you’re on our WordPress Maintenance service, we’ll monitor and fix your site for free.